Retail Manager

Tasks & duties

Retail managers may do some or all of the following:

• oversee other staff, delegate duties to them and evaluate their performance
• organise staff rosters
• train new staff
• hire and dismiss or discipline staff
• order new stock and check it is in good condition and accurately invoiced when it arrives
• organise product promotions
• display and price stock
• help customers choose products
• advise on the use and care of products
• pack or wrap customer purchases
• collect payment from customers or arrange credit
• prepare invoices and sales dockets
• arrange the delivery of purchases
• arrange the payment to suppliers for goods
• banking and accounts
• participate in stocktakes

Skills & knowledge

Retail managers need to have:

• knowledge of management, sales techniques and the products sold in their shops
• an understanding of employment legislation
• leadership skills and the ability to delegate tasks and duties to other staff
• good communication, listening and customer-service skills 
• the ability to memorise stock and to think of creative ways to promote goods
• good organisational and computer skills

Entry requirements

Although there are no specific requirements for becoming a retail manager, experience in retail and selling is useful.

Secondary education

School Certificate or NCEA equivalent English and maths are useful for a retail manager.

Training on the job

Skills are gained on the job. Retail managers may attend company training courses, retail management courses or human resources management courses. On-the-job qualifications can be completed through the Retail Institute.

Useful experience

Experience in customer service, retail or the hospitality industry is useful.

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Related courses

Business Management
Purchasing, Warehousing and Distribution
Sales

For more information, please refer to Career Services.