Copywriter

Tasks & duties

Copywriters may do some or all of the following:

Skills & knowledge

Copywriters need to have:

• knowledge of spelling, grammar and vocabulary
• knowledge of effective advertising methods
• an understanding of the products and services they are writing about
• knowledge of a range of cultures and human behaviour
• the ability to keep up to date with current trends and issues, and what is happening in the advertising and marketing industries
• excellent writing skills to write the advertisement in a range of styles for different advertising mediums and audiences
• excellent communication skills to present and sell the copy to the client
• analytical skills
• research skills to find out about the products and services they are helping to sell, and to explore ideas
• problem-solving and time management skills

Copywriters who do freelance work need to have bookkeeping skills.

Entry requirements

There are no specific entry requirements to become a copywriter. However, a recent increase in the number of tertiary training providers offering specific courses in creative advertising has meant people who complete an advertising qualification may have an advantage. Working on a voluntary basis to gain experience and build contacts in the industry is also common. 

Secondary education

There are no specific secondary educational requirements, year 12 Certificate of Education or Higher School Certificate equivalent English is useful.

Training on the job

Skills are gained on the job. Some training courses are offered by the advertising industry.

Useful experience

Useful experience for copywriters includes:

Related courses

Advertising
Journalism, Communication and Media Studies
Marketing
Written Communication

For more information, please refer to myfuture.