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Advertising Sales Manager

Advertising sales managers plan the income of a newspaper, magazine, radio station or website and ensure the business runs at a profit.

 

Tasks & duties

Advertising sales managers may work for radio stations, newspapers and magazines (or their online service), and for websites. They may do some or all of the following:

  • co-ordinate sales and production for best results
  • ensure advertising prices are competitive
  • prepare sales plans and sell advertising
  • advise on ways to improve sales
  • ensure sales targets and staff deadlines are met
  • run daily or weekly sales meetings
  • consult with clients
  • hire and supervise staff
  • liaise with the public to get feedback about the radio station, newspaper, magazine or website
  • be involved with organising and selling events that are related to the radio station, newspaper, magazine or website such as promotional events
  • manage budgets, accounts and circulation
  • be involved in staff training

 

Skills & knowledge

Advertising sales managers need to have:

  • knowledge of the media industry, including the area they are working in
  • knowledge of advertising, promotions and marketing
  • an understanding of how businesses operate
  • up-to-date knowledge of specific technology used in the industry
  • skill in analysing clients' needs, including knowledge of how to use advertising to improve their business
  • communication and people skills, including the ability to manage people
  • negotiation skills
  • planning and organisational skills
  • project and sales management skills
  • basic accounting skills
  • decision-making skills
  • problem-solving skills
  • the ability to develop new ideas

 

Entry requirements

There are no specific entry requirements to become an advertising sales manager, but a proven and relevant sales record is often required to enter this job.

 

Secondary education

There are no specific secondary educational requirements but year 12 Certificate of Education or Higher School Certificate equivalent is preferred.

 

Tertiary education

A tertiary qualification in business or marketing is helpful.

 

Training on the job

Skills are gained on the job, and ongoing training courses are available in-house and externally.

 

Useful experience

Useful experience for advertising sales managers includes:

  • work as a sales representative
  • work involving sales or negotiating experience such as retail, marketing or public relations
  • work in a newspaper or advertising agency

 

Related courses

Advertising
Business Management
Marketing
Sales

 

For more information, please refer to myfuture.

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