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Advertising Account Manager

Advertising account managers discuss clients' requirements, and plan advertising and promotional campaigns to sell products or services.

Tasks & duties

Advertising account managers may do some or all of the following:

maintain daily contact with agency clients
discuss ideas and work with an advertising account director
help account directors prepare advertising campaigns
prepare cost estimates and may present the agency's creative ideas to clients
pass on knowledge in key industry areas to clients
brief their creative and media departments
carry out more senior duties, depending on the size of the agency

Skills & knowledge

Advertising account managers need to have:

knowledge of the range of advertising and promotional methods available and how to effectively advertise clients' products or services
knowledge of the media and the best types of media to use for different advertising situations
understanding of market research
knowledge of how to target advertising to specific audiences
excellent communication skills for presenting and selling ideas to clients, and working with agency staff
analytical skills for determining clients' needs
writing skills
planning and time management skills

Entry requirements

To become an advertising account manager you need to have a relevant tertiary qualification.

Secondary education

A tertiary entrance qualification is needed to enter further training. Useful subjects include year 12 Certificate of Education or Higher School Certificate equivalent English, maths with statistics or economics.

Training on the job

Advertising account managers usually work under the direction of an account director and gain their skills on the job. They are encouraged to take courses to keep their skills up to date. This may include courses on improving their presentation skills.